Our Purpose
At Decor by Persia, we believe that owning a Persian rug is not simply
about decorating a space — it is about bringing home a piece of
history, artistry, and craftsmanship that has been preserved for
generations.
Our journey began with admiration for the beauty of Persian
craftsmanship and a desire to make these exceptional works of art more
accessible to people around the world. With dedicated teams in Iran and
India, we have created a trusted bridge between the birthplace of these
masterpieces and the homes of those who truly appreciate them.
Authentic Persian Craftsmanship
Every piece in our collection is carefully selected for its
authenticity, craftsmanship, and artistic value. From hand-knotted
Persian rugs to artistic rug frames, each creation represents the
dedication of skilled artisans who continue traditions passed down
through generations.
We focus on pieces that reflect genuine heritage, exceptional
materials, and the timeless beauty that makes Persian craftsmanship
admired worldwide.
Curated With Passion, Not Mass Production
We do not believe in simply offering rugs — we believe in
curating stories. Each piece is thoughtfully selected based on:
- Craftsmanship
- Origin
- Artistic detail
- Materials
- Uniqueness
- Heritage value
Our collection is intentionally curated so that every piece has its
own character and deserves a special place in a home.
A Personal Buying Experience
Choosing a Persian rug is a personal journey. We believe clients
should feel connected to the piece before welcoming it into their
home. Through personal consultations and video calls, our team can
present the exact rug or artistic frame you are interested in,
allowing you to appreciate its colours, details, texture, and
craftsmanship before making your decision.
Our founder, Mr. Tanveer Shah, personally remains connected to the
curation process, ensuring every piece is shared with pride and
transparency.
Direct Connection Between Iran and the World
One of the biggest challenges in acquiring authentic Persian artwork
internationally is accessibility. Language differences, payment
processes, and international logistics can often make the experience
complicated.
Decor by Persia was created to simplify this journey. With our
presence in both Iran and India, including export capabilities from
Iran, we help clients experience a smoother process from selection to
secure worldwide delivery.
Confidence Through Transparency
Trust is at the heart of everything we do. Every required piece is
provided with an authenticity certificate containing important
details about the rug or artwork, giving our clients confidence in
the heritage and craftsmanship behind their purchase.
We believe that every client deserves complete understanding and
pride in the piece they choose. Learn more on our
Authenticity Guarantee
page.
Worldwide Delivery With Care
A masterpiece deserves careful handling at every stage of its
journey. Our team manages the export process with attention and care,
ensuring each piece is professionally prepared and securely delivered
to its new home. From Iran to your doorstep, we remain committed to
providing a smooth and reassuring experience.
See our
Shipping & Delivery
page for timelines, packaging, and tracking.
More Than Décor
A Persian rug is not created for a moment — it is created for
generations. It becomes part of your home, your memories, and your
story.
At Decor by Persia, our purpose is to preserve and share the beauty
of Persian craftsmanship while connecting these timeless creations
with people who truly appreciate their meaning. Because true luxury
is not only about what you own. It is about the story, heritage, and
emotion behind it.
Ask the Expert
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Our Story
