Decor by Persia was born from a deep and lasting admiration for Persian craftsmanship and the timeless beauty of hand-knotted rugs.
For over a decade, our journey has been shaped by regular travel to Iran — where every visit revealed something more profound than just design or decoration. The intricate patterns, the patience of artisans, and the heritage woven into every thread left a lasting impression that grew stronger with time.
What began as fascination slowly became purpose.
A Love for Craftsmanship and Heritage
Persian rugs are not just objects of beauty — they are living expressions of culture, history, and identity. Each piece carries generations of skill, tradition, and storytelling that cannot be replicated elsewhere.
Over the years, we realised that while these masterpieces exist in abundance within Iran, access to them beyond its borders was often limited. Many people who truly admire and value these works of art face barriers in discovering, understanding, and acquiring them.
Creating a Bridge Between Iran and the World
Decor by Persia was founded with a simple vision: to make authentic Persian craftsmanship accessible to those who appreciate it, wherever they are in the world.
To achieve this, we built a platform supported by teams in both India and Iran, allowing us to bridge not only geography, but also communication, currency, and logistics.
This structure allows clients across the globe to experience a seamless journey — from discovery and selection to secure international delivery. Our own export presence in Iran ensures that every piece is handled with care at its origin, maintaining authenticity and trust throughout the process.
Making Persian Art Accessible
Many traditional Iranian artisans and sellers operate without global digital access or structured international platforms. Even when communication is possible, differences in language, payment systems, and logistics often create barriers.
Decor by Persia was created to remove these barriers. Through our platform, clients can explore, understand, and acquire Persian rugs with ease — no matter where they are in the world. From first enquiry to final delivery, we aim to make the experience simple, transparent, and personal.
What Makes Us Different
We are not just a marketplace — we are a connection between tradition and modern accessibility. What sets Decor by Persia apart is not only the authenticity of our rugs, but the way we bring them to the world:
- Direct sourcing from trusted weaving regions in Iran
- Strong presence in both India and Iran for seamless coordination
- Simplified international communication and ordering process
- Secure global shipping and handling
- Personal guidance throughout the selection process
Every step is designed to honour both the craftsmanship of the artisan and the trust of the client.
A Continuing Journey
Decor by Persia is more than a business — it is an ongoing journey built on respect for tradition, love for art, and the desire to preserve and share something truly timeless.
Every rug we offer carries not only the skill of its maker, but also the story of a bridge built between cultures, crafted with care, and shared with the world.
We are proud to be part of this journey — and even more proud to share it with those who value it.
